Today computers are undergoing a great transformation to suit the needs of the business people. The reason why computers have become so much embedded in our world is that they were able to become useful to support the needs of every common and working-class person. And today most businesses have become either completely or partially dependent on the computer for their day-to-day operations. There are various fields of the business that they have proved to be useful such as decision making, financial analysis, marketing research, etc. The business is growing with the help of computers.
There are various uses of computer in every field. Let’s talk about the fields of business that have been influenced by the computer
Use of computer in Office automation
There are many days to day operations that have been automated by the computerized. The concept of email marketing came into existence because email automation came into place. The emails are automated to send to the right clients at the right times and the follow-up emails based on the client response are also automated and this has helped each and everyone in the business whether it is a small business owner or a big company. There are many industries out there that have brought automation in their fields to reduce human efforts such as there are dozens of tools that have come to support video automation on the basis of drag and drop effects without having any specific knowledge about any advanced video editing software. Earlier there existed various industries such as handwritten text replaced by typewriter, now typewriter by keyboard and keyboards by voice typing. Every step is reducing human intervention and thus the introduction of automation has greatly changed the way of conducting business.
Use of computer in Desktop publishing
Earlier publishing was a hectic task when the papers were introduced in Europe in the renaissance period the method of mass information communication took place for the first time. During that time the publishing was done with the help of copies being written by people and the same task to be repeated thousands of times by hand. This was replaced by the printing press which took upon the human writings and greater publication can take place at a time. But today we have the concept of desktop publishing which means for mass communication you do not require any form of the printing press and handwritten layout, you just have to design them on the pre-design themes and lay the information on the paper and then publish them on the internet and they are ready for the masses to read and gain insights.
Use of computer in Stock market
When the computer did not exist in the stock market then all the trading was done by the brokers and the prices were declared after an interval of every fifteen minutes on board with the help of chalk and duster and the broker decide to invest in stock or not on basis of the figure written on the board and the figures were written on the pieces of paper of the clients that bought the stock. This all changed as the people adopted the computers into the stock market and everyday trading was reflected on the computer with the real time data and thus made the stock more transparent.
Use of computer in Advertising
Before the advent of the internet and the computer, the advertisements were conducted on the papers and boards rather than the ads you see today on Facebook and Instagram. The improvement in internet technology has brought millions of people to social platforms. People are more on the internet than in the real world. Therefore this has created a market for the people to be influenced by digital media. The revenue that is created on the internet has become much higher and is increasing as the year’s pass. Therefore the advertisement trends have changed Facebook and Google has created a platform for marketers to reach their targeted audience.
Use of computer in Research and development
The computers are used in business for doing extensive market research and product development in the companies.
The research and development department in the company is one of the most important because this department is responsible for coming up with new innovation and ideas. If the company stops innovating and creating new technologies then there are chances that the competitors can take over the market. For example, the Google Admanager was the innovation from one of the employees of Google in the R&D department and now it has become the major source of earning for the company.
The R&D department requires an extensive use of data and this data cannot be maintained in paper and sheets. There is a database in the company that maintains such huge data and also the research part requires to analyse the data. The research on this data can only be done with the help of computer application. The employee maintains the database through the database management softwares that runs on the servers of the computer. Therefore the computers are very necessary for research and development within the company.
Use of computer in Design and Presentation
The computers are used in the business for delivery of meeting presentation designing of the products.
Earlier when the computers were not present, the presentation in the company was done with the slides prepared on the reel based projectors and these projectors were mechanical and the person had to change the reel by using hands and shift them physically. And the designing of the product has to be prepared on the paper with pencils and these designs have to be kept in the document files safely.
The computers have changed the industry now the design and presentation have become digitized. Now there are computer softwares that helps in designing the product (for eg. adobe premier) that have easy to use and drag and drop features and these tools are used in designing the website and application. The same is the case with the presentation where the computer software (for eg. powerpoint) are really helpful in preparing the presentation for the meetings.
Use of computer in Digital Marketing
The computers are required in the field of digital marketing for running ad campaigns on social media and search engines,branding, website traffic, etc.
Today in the digital world, where most of the people are spending their time on online platforms such as google, facebook, youtube, etc. which makes these digital platforms the best place for selling of the product and services. The digital strategist in the company is responsible for planning and strategizing for these platforms.
The computers are very necessary as they provide the tools to complement these ads campaigns such as google ad manager or facebook Ad campaign, these tools help to create the perfect ads for the users on their respective platforma and without the computers people cannot imagine these resources. The computer servers are also required in hosting the website of the company and that is why the Amazon web services are so popular.
Use of computer in Forecasting
The computers are used in business for forecasting the sales and revenue of the company on the basis of past experience.
The marketing heads in the company prepares the budgets on the basis of his past experience. In other terms it can be also known as forecasting as on the basis of past experience the marketing head prepares the company expenditure for the next year.
Today, there are data scientists which use machine learning and artificial intelligence to predict the marketing and sales expenditure of the company on the basis of the past data of the sale and marketing. The artificial intelligence runs on the database of the company data and then predicts the revenues that the company will generate in the next year. This increases the accuracy of the budgeting and the marketing heads can use the data that is provided by the data scientist to strategize according to the prediction.
Use of computer for communication
The computers are used in business for providing the platform for communication within the organisation.
The computer network is used within the organisation for preparing the intranet network. This intranet network connects the independent computer nodes within the organisation and establishes the communication. The computer network is essential because the company provides some premium softwares for the employee, and to use these softwares the intranet is prepared within the organisation.
The difference between the intranet and the internet is that the internet connects the computer in the world but intranet connects the computers within the organisation and this is also necessary as the computer within the organisation contains some confidential data that it does not want to be made public therefore intranet are very necessary to the business.
The intranet provides the communication within the organisation and these are based on the principle of the computer network.