Understanding Link Equity – The Ultimate Guide for SEO Beginners

Link equity is a critical element of any modern SEO action plan. However, only some links are good. Make sure you concentrate on creating relevant content and high-quality backlinks.

You can also build equity by creating linkable assets. These can include infographics, videos, or interactive tools.

Link Building

Obtaining links to your blog or website is known as link building. It is an essential component of SEO and can directly impact your search engine rankings.

What is link equity? To build substantial link equity, you must start with quality content. This can be in the form of a research study, infographic, or blog post. Ideally, this content should be unique and authoritative. It should also be helpful to your target audience.

It is important to note that not all pages are created equal. Depending on your SEO strategy, some pages may have more or less link equity than others. For example, a link from the homepage of a highly-ranked site has more value than a link from a low-ranked page.

Another factor influencing link equity is a linked page’s HTTP status. Generally, links that resolve as 200s or permanent 301s will pass link equity, while links that resolve as 302s or temporary redirects will not.


When a webpage receives links, it passes on link equity to the linked page. This can help the new page improve its search engine ranking. However, the quality of the link is essential. It should be from a high-quality website, and the content should be relevant to the topic.

In addition, the number of links should be limited to avoid diluting the page’s value. It is also essential to use the correct anchor text when linking to other pages on your website. The correct anchor text should accurately describe the subject of the link and should be optimized for keywords.

The fading importance of PageRank is a reminder that SEOs need to focus on quality content and create valuable resources that encourage others to link to them. Creating such content takes time but will pay off in the long run. Consider using a tool to measure your website’s domain and page authority for an extra boost.

On-Page Optimization

In addition to focusing on link quality, you should optimize your site’s pages for relevance. For example, include keyword-rich anchor text and use image alt tags to help search engines interpret your images’ content. Also, ensure that your URLs contain relevant words and are straightforward for users.

Finally, please limit the number of external links on a page to maximize the link equity it passes to other pages. If a page is linked to several irrelevant websites, it’s unlikely that Google will deem it valuable enough for users and may impose a penalty.

Lastly, consider using multiple tools like Ahrefs to get a better idea of your website’s overall link profile and the potential value of individual pages. These tools offer more accurate data and provide insights into competitors’ link profiles. This information will help you plan your SEO strategy and identify potential opportunities for building backlinks.

Social Media

The social media landscape isn’t just about sharing content and tapping on a link. Instead, it’s about engaging your audience, generating brand recognition, building trust, and driving targeted traffic to your website.

The topical relevance and authority of the page that provides the link are crucial to how much link equity it can pass on. This is why links from well-known websites with high domain authority (DA) or domain rating (DR) carry more weight than those from lesser-known pages.

Irrelevance is also a factor. If a backlink points to a webpage about automobile engine components on a page focused on homeschooling advice, Google won’t consider that relevant.

Another way to maximize your link equity is by ensuring all your links are visible to search engines. For example, hiding links in the footer or sidebars will reduce their ability to pass on value, whereas placing links early in your content and within the contextually relevant text will improve them.

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