Retailers are looking for new ways to engage customers and create a memorable shopping experience. With the advancements in technology, there is no better time than now to invest in new technologies that will help you integrate your store online. In this section, we explore how retailers can use technology to improve their physical stores to improve the shopping experience for their customers. One of the most popular ways is through interactive retail displays that allow shoppers to interact with products and get information about them without having to leave the store. With these displays, retailers provide consumers with an enhanced shopping experience while also increasing sales and brand awareness.
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How Shopping Trends Have Changed
The retail industry has been experiencing a significant change in the past few years. With the introduction of innovative technology, customers have been able to experience a more personalized shopping experience.
Recently, there have been many new retail tech trends emerging that are transforming the customer experience. For instance, online stores and online shopping experiences are now being integrated with augmented reality and virtual reality technologies to provide an even more immersive experience for customers.
Electronic Price Tags
Retail technology trends in 2019 will help you to improve your physical store experience. The retail industry is constantly evolving and adapting to the changing market. Many retail and grocery stores have moved toward using Electronic Price Tags for their store. This is one of many SES-imagotag’s products that can help you integrate your store online quite smoothly. According to experts, this is a great way to get some real-time updates on your stock so that your online and physical stores can be well-integrated. It also helps in dealing with inventory and helps make pricing automation quite easy.
Artificial Intelligence (AI) assistants can be used for many different things in the retail industry – from customer service to merchandising. AI assistants have been shown to increase sales by up to 20%. You must have seen chatbots that pop up from time to time whenever you open a new page. They offer any information that you might be searching about on that website. This can greatly improve customer experience and help you in obtaining brand loyalty from your customers. This is also used in order to help customers get the exact location of the item that they want. Such technology is being used in stores such as Walmart and Target.
AR (Augmented Reality)
Augmented reality is the next step in the evolution of retail. It’s a technology that integrates digital information with the user’s environment in real-time.
In 2017, Apple introduced ARkit, a framework for developing augmented reality apps for iOS 11. The company also announced that it would be introducing AR features to its new iPhone 8 and X models.
AR is a technology that integrates digital information with the user’s environment in real-time, enabling you to see what something looks like before you buy it.
It has been enabled in shopping apps by companies such as IKEA and Wayfair, which enables customers to place furniture virtually into their homes before they purchase them.
It is important to understand the various technologies that can help us in digitizing our stores. Use this list to help you get ahead in the game.
Aayush Kumar Gupta is the founder and creator of ExploringBits, a website dedicated to providing useful content for people passionate about Engineering and Technology. Aayush has completed his Bachelor of Technology (Computer Science & Engineering) from 2018-2022. From July 2022, Aayush has been working as a full-time Devops Engineer.