What is the first thing that comes to your mind when you hear “Branding?”
Is it the logo, tagline, product packaging, or imagery? Well, most people associate branding with the visual appeal of the company.
However, branding is a broader concept that builds the company’s identity.
As Steve Forbes- CEO of Forbes Media LLC., has said:
“Your brand is the single most important investment you can make in your business.”
When establishing your business, you need to pay utmost attention to creating its identity, which later on will define your company’s value, mission, and vision.
This is where your company name will play a critical role. So, let’s cut to the chase and learn how to pick an apt brand name.
Determine Brand Value
A long-term emotional connection with a company encourages its customers to make purchases. This connection is built gradually by emphasizing the organization’s value.
Now, the question is- What factors determine a brand’s value?
A simple exercise can assist you here. Pick up a pen & paper and note down the 10 or 15 words that best describe your business’s essence. The words you may use include transparency, trustworthiness, individualism, technology, sustainability, and more.
Know Your Target Audience
Understanding your target audience is vital, so your brand name connects with their needs.
Take the website Healthline, for example. Here the visitors of the site are quite clear, i.e., medical professionals and patients.
Some of the questions you can take into consideration when selecting a brand name are:
- Where is your audience located?
- What is the target audience’s age group?
- What are their issues?
- How can your product or service address their issue?
- What are your rivals offering them?
After ascertaining brand value and customers, you can tap into the creative side to brainstorm unique yet catchy names. You can pick any existing word, create a new word, use a pun, or use the founder’s title or an abbreviation.
To save the hassle, you can even hire professionals for your organization’s branding.
Suppose you are opening a thrift store in NYC. In that case, you’ll need a distinct title that indicates why your store is superior. For this purpose, you can connect with a Digital Marketing Agency NYC and explain your requirements. They have a pool of specialists having expertise in advanced techniques such as mind mapping to help you zero down on a name that lays a strong foundation of your branding efforts.
Pick A Unique Domain Name
Every day thousands of companies (if not more) commence their operations. That means the titles you have shortlisted might already be in use. However, it doesn’t necessarily stop you from using the same name. You’ll need to check for the domain availability at different platforms and buy it.
You can search online to discover if any existing brand uses your selected titles or anything identical. Additionally, look for social media and username availability. Doing so will ensure that your website and online presence are as unique as your brand.
To Sum It All Up
Picking a suitable brand name need not be a hassle. Instead, if you have a clear goal in mind, awareness about the target audience, and uniqueness, you can seamlessly build your brand.